Newsletter | Intellectual Property; European Law & Antitrust 18/06/2026

On March 26 the Court of Justice of the European Union issued its ruling in Case C-412/24, Fauré Le Page Maroquinier SAS and Fauré Le Page Paris SAS v Goyard St-Honoré SAS, addressing a reference for a preliminary ruling from the French Cour de Cassation. 
The judgment provides critical guidance on the interpretation of Article 3(1)(g) of Directive 2008/95/EC (now replaced by Directive n. 2015/2436), specifically concerning whether a trademark including a “fantasy date” suggesting a centuries-old heritage may be considered deceptive for consumers under EU law.

In the latest newsletter, Chiomenti Professionals analyzed the judgement, focusing on the backgrounds and facts regarding the dispute that originated the case, the questions for preliminary ruling, on the several important observations made by the CJEU in reaching the conclusion, and on the different approach of the Italian courts, that shows a divergence in how European and Italian courts approach heritage claims in trademarks.