Newsletter | Intellectual Property 18/03/2025

A few months after the entry into force of Law No. 132/2025, which for the first time introduced into the Italian Criminal Code the offence of unlawful dissemination of AI-generated content, the Italian Senate has begun examining Bill No. 644, which aims to establish a framework for the protection of personal identity in the age of AI. 

In the latest newsletter, Chiomenti Professionals analyzed the current legal framework and the key elements of Bill No. 644, which does not merely introduce significant administrative fines, but also seeks to explicitly codify the extension of personality rights within the context of generative AI technologies, introducing specific protective instruments for victims of deepfakes.