Newsletter | Intellectual Property 11/11/2025

As the Milan Cortina 2026 Winter Olympic and Paralympic Games approach, commercial opportunities for brands and businesses are on the rise. Alongside official sponsorship initiatives, the ever-present risk of ambush marketing requires renewed attention. While this practice has always shadowed major events, it's crucial to remember that the legal framework provides for very specific limits and severe sanctions.

Such conduct not only undermines the rights and investments of official sponsors but also exposes companies to serious legal consequences. Specific legislation has been introduced to safeguard the exclusivity of the economic exploitation rights connected with events of national and international significance. 

The regulatory framework on this topic has been analysed by Chiomenti's Professionals in the latest newsletter.