Newsletter IP, TMT and Data Protection Department | The General Court rules on the registration of a sound mark in the food sector

On June 6, 2018, Ardagh Metal Beverage Holdings GmbH & Co. KG, a German company that manufactures sustainable and recyclable packaging made of metal and glass, filed a European trademark application before the European Union Intellectual Property Office to register a sound sign.
The General Court, therefore, dismissed the action brought by the German company. Our Professional analyzed the judgment that has provided an opportunity to define the criteria for evaluating the distinctive character of sound trademarks